39 Online: Race for Ratings

In this session we will begin with an overview of the ratings data available, our surveys, Numeris and Stat Radio. The session will begin with a presentation about Stat Radio by Eric. We will also be joined by Erin Flynn of CHUO-AM who will share some of the ways they study engagement. We will then open the floor to a discussion about how stations can gather ratings cheaply, and how they are best executed.

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