If your station’s like ours, you carry Canadaland as a syndicated show and probably got a notice today that they want to charge for the show.
I’ve been talking to them about different ways we could approach this, since if you’re like us you probably aren’t going to pay for it. If it comes down to it, we’ll take it off the schedule but we do think there’s a value to carrying the program.
I’m looking to find out who else is looking at this right now and wants to chat about some group bargaining opportunities.
We’re discussing additional promotions/advertising for syndicate stations, or other ways to air the show that reduce their production expenses.
What I have gathered is that they need to cover the production costs of re-editing their podcast to be syndication friendly one-hour block without swearing (supposedly).
I mentioned that stations were more likely to air unedited shows or edit themselves than actually pay anything. I was told that if we didn’t need it edited we could still run it, or if someone within the sector was prepared to do the editing for everyone we wouldn’t have to pay either.
Another thing we were discussing was possibly buying advertising time in the show itself to promote CFUV (and other stations if we did a group effort) and they can direct those funds to whatever they need. This is probably not realistic for a lot of stations, but I’ve been thinking a lot about spaces we can promote CFUV to reach new audiences and it’s an interesting one to consider.
I like the show, I think it's great, but our Board is not likely to pay for it. I hadn't realized that it was the post production that was driving the cost. I can understand if there are stations that wouldn't run it due to profanity, but I think we'd rather run it later in the evening than ask him to cut it up so that we can run it during the daytime. For a small station like ours, it's pretty much a no-brainer that we won't be paying for it.
I'm left to wonder why it's a good idea to propose pushing that funding on to CC stations, many of which run on super-tight budgets... I keep thinking about other podcasts that are popular and have huge sponsors. I wonder if he's considered going that route to make the show sustainable?
Anyhow, thanks for starting this thread. Food for conversation in Abbotsford for sure.
In the email that he sent out, which we didn't appear to initially receive (thanks for forwarding it Johnnie!), he mentions "moving forward we would love to provide syndicated versions of our other shows, The Imposter (arts) and COMMONS (politics). If syndicating either of these shows is of interest, please let us know!"
In the end, wouldn't we end up in the same spot, paying for either of those?
I also contacted Canadaland about inappropriate language last year -- more specifically, I emailed Russell Gragg about mature language (not profanity) in Episode 39, where there was no warning given in advance. They agreed to provide a warning in the future.
I'm down for Canadaland group ad buys
Up until last week I was downloading and editing CANADALAND & Shortcuts myself. After communicating with Russell about a tape sync, he asked if I would like the (then free) syndicated version, I said yes, and then today got the email about production costs. I can appreciate that they need to cover their costs, but my hourly wage is less than $30 and it only took about half an hour to edit the show, so I will likely go back to editing it myself, or making that a volunteer job.
So, before we get our collective shorts in a knot about being hit on for advertising, let's talk about, first, the addiction or overreliance on syndicated programming. generally, in community radio ?
While we at WDCR Society do play syndicated shows, we use them sparingly, like Look for a Star, with Gordon Heffler, and Rendezvous de la Francophonie. We tend NOT to use such shows, as we perceive syndicated programming much like a drug, which like heroin or cocaine, once hooked, cannot be easily weaned from.
So, re: canadaland, what people expect, I guess, is their free dose of heroin or is it methadone ? If they have to pay for methadone, people will get cranky.
Let's rely less and less on other people's programs and let's just do our jobs, i.e. training, producing, and creating unique, interesting, local shows made by local talent that will distinguish your local community/campus radio station from all of the commercial licenses in your broadcast area.
If you don't know how to produce local shows, then that would be a very good reason to attend the upcoming NCR conference, to sit down with other programmers and find out what they are doing, how they are doing it, etc.
You make a good point though your characterization of the issue with Canadaland is flawed. It's not about advertising.
Does every one of your stations keep the section of the show in that reminds listeners to visit Canadaland's Patreon account? Because assuming you do, us all airing their show is bringing so much exposure to them, their Patreon and by extension their potential for earning more money from Patreon, the idea of then suggesting they're worth money to US is really maddening. We'd essentially be paying them for the right to then advertise for them. I think it's a great show, I always assumed us playing it for all our listeners was us doing our part. We have some really really incredible shows created by volunteers, paying Canadaland feels like it would suggest to those other shows on our program that they don't have the same value. The last thing I would want to do would be to send any signal to our devoted local volunteers that we put more value on larger budget syndicated shows than we do on our local contributors. Seems like it would run the risk of losing our devoted local support. We'd end up with more holes in our scheduling that would need to be filled by more potentially-costly-to-us-
Hello NCRA/ANREC world
From the Office's point of view, there isn't too much we can do about Canadaland. I personally agree with much of the comments here and agree that community stations should not be paying for it. If you do, then there are considerations that would need to be reviewed in terms of if you are reaching your local content quota, and if it best reflects your obligations under your license to highlight local community voices (For example, if you are paying for syndicated programming that time slot may block an opportunity a local voice from having a show). I'm sure Freya can add more information here.
Please let me know if you have any further questions. The NCRA/ANREC will keep an eye on this exchange and jump in if we need to!
The staff here at the NCRA/ANREC Office would like to sincerely apologise to the members who participate in this list.
As the NCRA/ANREC has over 100 members, with multiple staff from each station participating, it's incredibly difficult to keep track of who to remove from the list. We will look to address this issue moving forward.
CanadaLand reached out to us a few years ago it seems, and recently reached out again to our Program Director to form a "partnership" with us. To my knowledge, we have never aired Canadaland. After reading through this entire thread, I think we'll keep it that way.
I think you are the solution Jesse was asking for Madeline.
If you decide you would like access to the version I will be editing, let me know. I am making up a mailing list, and will add anyone who asks to be included.