Hello NCRA/ANREC Members
With 108 stations we see hundreds of hours of unique programming being produced by your incredibly skilled volunteers each and every week. The issues surrounding taking that content and sharing it with a broader audience is not a new phenomena. Many of our stations operate a playback system where people can go to your website and listen to shows from weeks, months and in some cases years after. Many of our members are also already podcasting, but we don’t know how many.
Broadcast radio is incredibly ephemeral. If you are not tuned into that frequency at that moment in time, then that program, that knowledge that experience will pass you by. Podcasting is a way of capturing the stories from your broadcast and share it in parallel. It takes the incredible work already being done and shares it with a broader audience. Podcasting can elevate your local programming to a national, or international stage.
Some of our stations are already doing an exceptional job of this. During a visit to Montreal the NCRA/ANREC staff were told about a podcast series produced on the topic of Mustard that was hugely successful! The French language show was very well received in France, congrats CHOQ!
Audience Insights and Ulster Media in conjunction with the Globe and Mail recently completed an in-depth study of podcast listeners in Canada. The study revealed that 34% of the Canadian adult population have listened to podcasts in the past year, with 4% of the adult population listening to a podcast each day! (See the study here) This is a huge audience and one that you can easily tap into!
We know that the topic of Podcasting has come up multiple times on the email thread, at sessions at the NCRC and through community radio world. We want to work with our members to take these conversations to the next step. Action.
The NCRA/ANREC are considering creating a podcasting network, we envision it as a central depository for podcasts from all of our stations. Imagine trying to find a program on Jazz, only to land on a page where there are 12 hour long shows added each week! We feel that given the incredible content creation within our sector we can bring together this work and help improve discoverability, and the longevity of your programming.
We also see podcasting as a potential solution for the barrier facing larger stations. Schedule congestion is becoming an increasing concern as legacy programming dominates the time slots and new volunteers struggle for the few spots remaining. Podcasting could help to create an audience for their program even before a broadcast. Plus podcasting doesn’t have the same restrictions as radio, vis a vis length, frequency of release etc.
Are you already podcasting?
There are dozens of podcast distribution services (see our title image for a few!) with various benefits to each. Does your station currently use one of these services? Or is it down to each individual programmer? Do you listen to a podcast or network of podcast that is easy to use/search etc?
What do you think of the NCRA/ANREC’s idea of compiling programming into a national podcast network?
Please let me know!
CICK is making our podcasts available from our hosted site. This is
good in that it is a simple process for programmers to upload their
recorded shows. The problem is that we are limited on the size of the
archive we keep as monthly costs are having an impact.
If the NCRA was to build an archive that we could all share and easily
add our podcasts to, I would imagine that our monthly hosting costs
could be reduced..
Sounds good to me.
We've implemented podcasting on a single WordPress site using the Powerpress plugin. It allows Category Podcasting, which means there is a unique RSS feed for each Category, which in this case is mapped to a show.
But in regards to your comments on space, the NCRA/ANREC is purchasing substantial volumes of space to support our !earshot Digital Distribution System, and we already provide space for our Community Radio Exchange.
We would be looking to take RSS feeds from what you already have, or from our shows on the Community Radio Exchange and putting them into some sort of Directory. If this is something we can do then we will work on creating this into a service for our members.
I also wanted to remind people of our Copyright Handbook which says the following:
"There are no tariffs for podcasting, and we don’t expect any to be introduced in the foreseeable future.
What a timely post! One of our goals at LocalFM is to introduce podcasts of our shows for download. I haven't really looked into how to do so or if we have the space to do so, but it looks like we have the tools in place to make it happen and we've had a lot of demand from listeners to introduce this.
A few of our shows (Party Sauce, Rope2Rope, Saint John Forward) do podcast their episodes, but they're paying out pocket for their domain and hosting services. We also have a few programs that syndicate via the program exchange, I'm sure that the programmers who produce those shows would love the idea of a central podcasting resource.
I hate to be a voice of caution, but I guess I have a mixe dresponse to this idea, especially being something spearheaded at the NCRA level.
From what I understand of the quote below, and previous discussions on this email list, in situations where a station does not own all the content (for example, anything
where music is included) or have waivers / permission for any audio content that is not owned, then our tariffs do not include the right to podcast that content. Podcasting has - at least as far as I understand it - been defined as providing any method for automatic download / automatic distribution - something as simple as providing an RSS feed to the audio files is considered outside of what is legally covered under our current tariff.
From what I understand we also do not have the right to upload audio content that we don't 100% own (or have waivers for) to any other site beyond our own station website since this would be considered "distribution". This means no iTunes, no Bandcamp, no Soundcloud, etc.
And now the NCRA is proposing and suggesting setting up a system which would essentially encourage stations to do something that is not covered by our tariffs and by their own admission puts stations in a questionable legal situation. Essentially this "podcast network" would encourage stations to do what we've been told is not legal to do.
Unless I've misunderstood something I would think that the NCRA should distance itself from any such project. In my view it is fine to say "you're not legally covered to provide an RSS feed to your audio unless you own 100% of the content or have waivers / permission on file for all the audio content" and then allow each station to decide what they want to do, accepting any risks on their own. It is another thing to say "You're not legally covered for this, but we're going to encourage / help you do it anyway!"
Am I missing something here?
Thanks to everyone for starting this discussion. One of the main reasons we joined the NCRA recently is to get a better handle on the streaming/podcasting regulations that govern our sector.
Just as a sidenote:
My recent discussion with Re:Sound revealed that stations that podcast/stream, and monetize their websites have to submit monthly advertising revenues and pay an additional $100 for tarrif 1b. Once this revenue surpasses $1.2 million there's a percentage of annual that kicks in.
Thanks again, and looking forward to joining the conversation about this.